The 90/10 Rule for Sales Conversations

Most founders talk too much in sales meetings. To be effective, apply the 90/10 rule—spend 90% of the time listening and only 10% talking.

The more information you gather about your prospect’s pain points, goals, and challenges, the better positioned you’ll be to tailor your solution to meet their needs.

Hack: Ask 2nd, 3rd, 4th line questions and listen deeply to uncover valuable insights that can guide your approach. This is where the magic happens.