Multi-threading in Sales: Why You Need Multiple Contacts

In strategic sales, relying on one contact within a company can stall your deal if that person leaves or gets busy.

Multi-threading is about engaging multiple stakeholders across departments to ensure you don’t lose momentum. By involving decision-makers, influencers, and users early in the process, you can maintain progress even when obstacles arise.

Hack: Develop relationships with at least 3-5 stakeholders in every deal to keep the process moving, even if one person becomes unavailable.