Transactional vs. Strategic Sales: What’s the Difference?

In B2B sales, it’s essential to know whether your deals are transactional or strategic.

• Transactional Sales are quick, low-cost deals involving fewer decision-makers. They're typically repeatable and require less relationship-building.

• Strategic Sales, however, are more complex. They have higher value, involve more stakeholders, and solve bigger problems for the company. Think of it as solving business-wide challenges like increasing revenue or improving customer experience. Understanding this difference helps you align your approach.

Hack: Focus on building deep relationships and tailoring solutions when dealing with strategic sales.